
We're hiring
SEO Team at bucketlistt.com
Hey! We're building the SEO team at bucketlistt.com.
What we're building
bucketlistt.com is a curated marketplace for travel and adventure experiences, starting from Rishikesh and expanding city by city. Alongside it we run OkGhumo, the operating system adventure operators use to run their business. Think of what Headout and Klook did for global cities, built ground up for India.
Why SEO, why now
People don't discover experiences on an app. They search "river rafting in Rishikesh" or "things to do in Goa". Whoever owns those searches owns the category, and AI search is resetting the leaderboard right now. Organic will be our biggest growth channel, and this team will build it from scratch.
Our gunpowder
Founders: Shubham Makhecha, CEO (CA, AIR 36, ex-PwC, ex-Accenture), Nitant Desai, CFO/COO (CA, ex-PwC), and Divyam Shah, CTO (techie, technology and infrastructure lead)
Backed by some of India's best VCs
Live in 3 cities, with more than Rs. 20 crores of bookings managed in the last 9 months by a very lean team
Who we're looking for
Not an a**hole. Arrogance is a deal breaker
Obsessed with the problem, not the title
A doer first. You'll write, fix, ship and test pages yourself, not manage an agency
Curious enough to open Search Console before breakfast
Comfortable with uncertainty. We're 0 to 1 and things change weekly
Fits our values: Stupid (ask the obvious questions), Curious, Childish (have fun doing it)
Willing to prioritise work for the next 1 to 2 years
Roles (2 openings)
3 to 5 years of hands-on SEO
SEO and AEO Lead
Own strategy, roadmap and organic revenue across cities, covering traditional search and answer engines (ChatGPT, Gemini, AI Overviews). Includes technical SEO: site architecture, programmatic pages, schema, indexing, working directly with our tech team.
Must-know tools: Google Search Console, Google Analytics, Ahrefs or SEMrush, Microsoft Clarity, content optimisation tools, and building your own analytics dashboards
Apply now2+ years of hands-on SEO
SEO Content Writer
Destination and activity pages, blogs, on-page optimisation, working closely with the Lead.
Apply nowAI first, both roles: you use AI across research, briefs, writing and reporting, so two people can do the work of ten.
Responsibilities
- Build and execute the SEO strategy
- Keyword and intent research
- Content calendars and briefs
- AI-assisted drafting and editing
- On-page SEO, internal linking and optimisation
- GA4 and Search Console analysis
- Competitor and backlink analysis
- Testing new SEO and AI workflows
What's in it for you
- A blank canvas. No legacy mess, no approvals chain
- Your work shows up directly in bookings and revenue
- Live and work from Rishikesh with a small, fun team, and travel to every city we launch
- Pay: Industry standard, plus ESOPs for the right candidate (Food and stay on us in Rishikesh)
- Room to grow into broader growth roles as we scale
Requirements
- 3 to 5 years of hands-on SEO experience (2+ for the Writer)
- Strong on-page, off-page and technical fundamentals
- GA4 and Search Console
- Ahrefs or Semrush
- WordPress
- Strong writing and editing
- Comfort using AI tools, with strong judgment
- Proven rankings you can show us (a site, a page, a case study)
This role is not for you if
- You only generate AI blogs
- You follow instructions without understanding why
- You report traffic without insight
Location
Rishikesh, on-site, 6 days a week
How to apply
If this sounds like you, write to shubham@bucketlistt.com with one thing you've ranked and how you did it.
Email your ranking story





