3 to 5 years

SEO and AEO Lead

Rishikesh · 3 to 5 years · Rs. 60,000 to 80,000 per month + ESOPs for the right candidate

Rishikesh

Hey! We're hiring the person who will lead SEO and AEO at bucketlistt.com.

What we're building

bucketlistt.com is a curated marketplace for travel and adventure experiences, starting from Rishikesh and expanding city by city. Alongside it we run OkGhumo, the operating system adventure operators use to run their business. Think of what Zomato and Petpooja did for the food industry, or what BookMyShow did for movies, built ground up for adventure experiences in India.

Why SEO, why now

People don't discover experiences on an app. They search "river rafting in Rishikesh" or "things to do in Goa". Whoever owns those searches owns the category, and AI search is resetting the leaderboard right now. Organic will be our biggest growth channel, and you will build it from scratch.

Our gunpowder

Founders: Shubham Makhecha, CEO (CA, AIR 36, ex-PwC, ex-Accenture), Nitant Desai, CFO/COO (CA, ex-PwC), and Divyam Shah, CTO (techie, ex-Prepseed)
VC-backed: we have raised two rounds, close to $1 million in total
Live in 3 cities, with more than Rs. 20 crores of bookings managed in the last 9 months by a very lean team

Who we're looking for

Not an a**hole. Arrogance is a deal breaker
Obsessed with the problem, not the title
A doer first. You'll write, fix, ship and test pages yourself, not manage an agency
Curious enough to open Search Console before breakfast
Comfortable with uncertainty. We're 0 to 1 and things change weekly
Fits our values: Stupid (ask the obvious questions), Curious, Childish (have fun doing it)

The team

A lean, AI-first team of two: you, plus one SEO Content Writer who reports to you.

What you'll do

Own SEO strategy, roadmap and organic revenue across cities, covering traditional search and answer engines (ChatGPT, Gemini, Perplexity, AI Overviews)
Run technical SEO with our tech team: site architecture, programmatic pages, schema, indexing, Core Web Vitals
Keyword and intent research, content calendars and briefs for the writer
On-page SEO, internal linking, competitor and backlink analysis
Build your own analytics dashboards and explain what moved and why

Requirements

Proven rankings you can show us (a site, a page, a case study) AND
3 to 5 years of hands-on SEO experience
Strong on-page, off-page and technical fundamentals
Google Search Console, GA4, Ahrefs or Semrush, Microsoft Clarity and WordPress
Strong writing and editing, and comfort using AI tools with strong judgment

This role is not for you if

You only generate AI blogs
You follow instructions without understanding why
You report traffic without insight

What's in it for you

A blank canvas. No legacy mess, no approvals chain
Your work shows up directly in bookings and revenue
Live and work from Rishikesh with a small, fun team, and travel to every city we launch
Pay: Rs. 60,000 to 80,000 per month, plus ESOPs for the right candidate
Stay provided in Rishikesh with the core team

Life at a startup

Travel will be there, lots of it!
We're a startup, so you'll step out of your comfort zone and do things you've never done before, like:
- Calling customers
- Talking to vendors
- Onboarding new vendors
- Resolving their issues
Most of the time you'll be doing the work in your job profile, but you'll also handle tasks from other key areas when they need urgent attention